Sustainable Supply Co
Family of Brands
Web / Print / Branding / Marketing
Sustainable Supply Co has a number of eCommerce website and product brands in related industries each focusing on a specific niche. I have been lucky to work with our team to launch and market 6 brands in the last 10+ years. I work with our team to create the necessary materials for each brand that highlight our unique skills and help fill the customer's needs. This includes Brand Identity / Logo Design, eCommerce websites, Email Campaigns, Print Material, Logo Design, Marketing plan, Landing Page Optimisation & Booth Design.
SustainableSupply.com is a large eCommerce website offering over 1,000,000 products. We sell building materials, restroom products, MRO, safety products, and more to global corporations, national retailers, government agencies, local churches, schools, contractors, and more.
I have been lucky to work with our team to launch 6 profitable brands under the SSC umbrella. While launching these brands we created unique print and digital marketing materials including eCommerce websites, email campaigns, logo/brand identity, marketing plans, and other material.
It has been extremely rewarding working with the team to come up with new business, products, and marketing plans. Seeing ideas progress from the napkin sketch to money-making businesses while working with people you respect and like is something most people only dream of.
Learn more about the print, brand, interface, and marketing work done for the brands under the SSC umbrella.
Brand Identity / Logo Design
Sustainable Supply.com eCommerce Interface Design Overview
SustainableSupply.com is a large eCommerce website offering over 1,000,000 products. We sell building materials, restroom products, MRO, safety products to global corporations, national retailers, government agencies, local churches, schools, contractors, and more.
Over the last 12 years, we have had 5 design and 4 platform changes with the current design on Shopify.
Working on SustainableSupply.com and other websites in the SSC Brands family has given me a chance to understand what makes a successful website and a great user experience.
eCommerce websites have a standard way of laying out information that users have become familiar with. This includes the home page, category or product list pages, product detail page, checkout, account and static information pages. Other pages may exist but these are the main formats, each with a specific purpose and next step we want the user to take. Below are a number of these pages to look at and how the team and I at sustainablesupply.com put some of the best practices in place as well as provided unique aspects focused on specific businesses, the products we sell, and the customers we serve.
eCommerce websites
Home Page
Home Page Goals:
Show website users who we are and what we sell
Show website users we are a trustworthy brand
Point website users in the direction of the products, categories, or next step
Home Page Content / Attributes
Hero banner shows the value prop and an indication of what we do
Brand strip shows what we sell and provides trust that we work with top brands
Three content blocks promote our top category for navigation and information, provide an Inc5000 Trust Mark, and links to deals and popular products
Links to top-selling categories and popular products showing website users what we sell and directs people to specific products or categories
Ads for popular and impulse buy products
Info about our company and why we are worth working with
More products for user quick navigation and product mix information
Collection / Product List Page
Goals: Product Detail Page
Show users they are looking at a safe website with products they want
Give people the next step to find and decide and the right product
Point website users in the direction of other products, categories, or next step they may want to take
Content / Attributes: Product Detail Page
Hero banner shows the value prop and an indication of what products are available
Brand strip shows what we sell and provides trust that we work with top brands
Product list shows popular products in top categories
List and thumbs of product subcategories
List of products in this category with search refinement
Ads for related products and impulse buy products to help users find everything they need
User product reviews to help buyers make an informed decision
Product Detail Page
Goals: Product Detail Page
Convince users they are looking at a safe website with products they want
Give people information and next steps to purchase the product
Point website users in the direction of other products, categories, or next step they may want to take
Content / Attributes: Product Detail Page
Product image and additional in use or angles
Clear product name, brand, and availability
Clear price and add to cart button
Product information, video, bullets, grid data attributes, and tech data sheets used to help customers make a buying decision at the product level
Ads for related products and impulse buy products to help users find everything they need
User product reviews to help buyers make an informed decision
Store Information Page: Sustainable Supply.com
Goals: Provide store processes, information, sales material
Give people information about your store, policies, etc...
Help People discover the right product for them
Help attract investors, partners, and future employes
Content / Attributes: Information Page
The attributes on any page depend on the page specific goals
Clear indication of what the page is about
Information giving the website user store policies
Information helping users decide on the right product for their needs
General information about the business for customers and partners
SustainableSupply.com over the years.
Over the last 12 years, we have had 5 design and 4 platform changes. The current design is on Shopify is using a template with some small theme edits and a number of Shopify design apps.
2009 - Volustion
2011 - Volusion
2015 - Netsuite
2017 - Magento
Along with Sustainablesupply.com, we run 3 other niche eCommerce websites, each in a specific niche that we were able to provide expertise and a quality experience in industries that customers may need this additional support.
PortableHandwashing.com
TotalRestroom.com
EyewashDirect.com
Print Design
Email Design
During the COVID epidemic, Sustainable Supply was able to provide thousands of people with the products they desperately needed. We helped our loyal customers stay stocked with toilet paper, cleaning supplies, masks, and more. Over much of 2020, we had 100's of businesses and individuals waiting for our emails and reaching out to thank our hard-working customer service team for helping them get the products necessary to stay safe.